Dina Badia
Dina Badia is a senior financial services executive with deep expertise in global markets, multi-asset trading, and regional growth strategy across highly regulated environments.
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She currently serves as Head of Americas at StoneX (NASDAQ: SNEX), where she oversees the firm’s strategy, operations, and commercial growth across North and South America. In this role, Dina works closely with global leadership to align regional execution with StoneX’s broader global markets platform, while driving scalable growth, disciplined risk management, and strong regulatory governance across diverse client segments and asset classes.
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Dina brings a client-centric, execution-oriented leadership style, with a proven ability to manage complex cross-border businesses and navigate evolving regulatory landscapes. Her experience spans foreign exchange, derivatives, and institutional trading services, with a particular focus on building durable partnerships and expanding market access in both developed and emerging markets.
Professional Accomplishments
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Integral to the growth of a startup with a <$5M in revenue to an NYSE publicly traded company with >$400M in revenue​
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Skilled in evolving marketing vision to a strategic road map and properly aligning staff responsible for the implementation
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Successful driving revenue growth while delivering profitability improvements in highly competitive, fast-moving, and entrepreneurial environments
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Effective defining consumer and B2B marketing strategy where data and analytics are used to find creative solutions to complex problems
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Idea-oriented and creative marketer skilled at maximizing ROI while effectively positioning brands across multiple countries with varying and complex regulations
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Proven success defining and executing US business strategy, driving financial performance and P&L management for $80MM revenue
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Proven record of delivering against customer acquisition, conversion, retention, and monetization objectives
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Experienced at building, inspiring, and motivating teams of up to 50 digital and operational specialists to deliver growth and business efficiency
Driving Sustained Growth and Leadership Across Global Financial Markets
Dina Badia is an accomplished strategic executive with over 20 years of experience supporting exponential business growth by developing and executing international brand strategies for diverse financial service firms. Throughout her career, she has been recognized for her ability to operate at the intersection of strategy, execution, and regulation—building durable platforms and leading cross-border teams across global financial markets.
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Dina currently serves as Head of Americas for the Self-Directed business at StoneX (NASDAQ: SNEX). In this role, she is responsible for overseeing regional strategy, operations, and commercial execution across North and South America. She partners closely with global leadership to align regional growth initiatives with enterprise objectives while ensuring disciplined risk management and regulatory stewardship across asset classes and client segments.
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Prior to her current role, Dina served as Chief Marketing Officer at Lightspeed Financial Services. During her tenure, she led the company’s digital transformation of the marketing technology stack, executed a global rebrand, and spearheaded the development of a new business unit, Lightspeed Crypto. By aligning brand, product, and go-to-market strategy, she strengthened market positioning to support scalable growth in a highly competitive, regulated trading environment.
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Dina spent nearly two decades in senior leadership roles at GAIN Capital Holdings (formerly NYSE: GCAP), where she was integral to the company’s evolution from a startup with less than $5M in revenue to an NYSE publicly traded company with over $400M in revenue. Her impact at GAIN Capital included:
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SVP, Head of North America: Managed an $80MM revenue P&L and directed regional business strategy to drive financial performance.
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Global Expansion: Led the expansion of the FOREX.com brand into eight countries and four languages, growing it into the world’s most recognized brand in currency trading with customers in 100+ countries.
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Global Brand Strategy: Served as Senior Vice President of Global Marketing and Brand Strategy, managing a $40MM global budget and coordinating the marketing for GAIN Capital’s successful IPO in 2010.
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Early in her career, Dina held positions at Banc of America Securities and Quick & Reilly, and previously held FINRA Series 7, 63, and 65 licenses. She holds a Bachelor of Business Administration in Marketing and Management from Pace University. Beyond her professional achievements, she has served as a Marketing Consultant for New City Kids, supporting after-school programming for local low-income youth.